Where does your business go next?
Leverage deep and diverse expertise to uncover the answers
Explore a comprehensive range of services designed to propel your business to new heights. Are you navigating the critical first steps of launching a new venture? Encountering early-stage obstacles that are slowing your progress? Maybe you’re already on a strong growth trajectory and require assistance with a specific project to ensure you keep pace. Regardless of challenges you face, or the stage you are at, we can mix and match a custom blend of services to suit your unique situation. Let’s collaborate to find a solution that seamlessly integrates into your operation.
Operations
Efficiency, Integrated Processes, and Automation
Analytics
Capturing and Utilizing Customer Data
Marketing
Strategy and Tactics for Marketing & Sales
METHODOLOGY
Lasting success only comes through cross-functional alignment and adoption of a data driven mentality. I believe sound business decisions require good intuition and good data so I prefer to start with analytics, making sure data is properly captured and universally accessible. Time and time again I’ve made this a priority, designing and building analytics ecosystems from the ground up so the organization can reap the benefits. Data brings a solid understanding of your customers and their behaviors when interacting with your brand or product. Without it, it’s difficult to develop effective strategy.
Higher level strategy is just the tip of the iceberg, but that strategy remains hollow unless distilled into specific and effective tactics. The direct connection from strategy to execution ensures alignment that resonates throughout an organization. Once you have alignment, the primary objective becomes efficiency. In evaluating these day-to-day processes I’m looking at all phases of the customer journey. I’m Identifying and clearing bottlenecks, finding opportunities to remove unnecessary steps, leveraging different software or technology for cost effective improvements, automating unnecessarily manual processes. If there’s an opportunity to increase efficiency and maximize resources, I’ll find it.
The final value I incorporate into all aspects of my approach is continuous improvement. Evolve or die. Much of this mentality comes from my years of experience in growth marketing. Over and over again I see the benefits of taking a scientific approach in all of these functions. Efficient growth is achieved best with rapid experimentation, constant evaluation, and adjusting based on what we learn. It’s a perfect fit for startup environments where markets reward agility. Nimble organizations can prove things at small scale with limited resources and then quickly scale up once you’ve identified what works.
This methodology is not a static playbook, or steps to follow in a linear process. It’s a continuous loop that needs to be worked through again and again. The journey is different every time but if these values are held true then the positive results are consistent.
FLEXIBLE PRICING
Every business is unique, and that’s why I offer customizable pricing options to suit your exact needs. Whether you’re looking for short-term support for a specific project or seeking a long-term partnership that evolves with your business. Let’s come up with a plan that ensures you get a positive ROI.
Long-Term Partnerships: Looking for ongoing support and strategic guidance? Partnership options offer continuous access to my wide range of expertise on a weekly basis, allowing me to become an integral part of your team and help drive sustainable growth over time. Best for companies on a growth trajectory looking to maximize returns.
Fractional Roles: Have a specific role in mind but unsure if you’re ready to commit resources to a full-time hire? Inquire about fractional role availability. My extensive experience in different roles and industries make me a good fit for management or as an individual contributor. I also offer flexibility with monetary and equity compensation packages.
Short-Term Engagements: Need assistance with a specific task or initiative? Short-term engagements provide the expertise you need at a lower budget. Whether it’s setting up your event tracking and reporting, standing up a CRM, or launching a growth marketing campaign, this option is best for businesses that already know exactly what they want.
Trial Periods: Not ready for a full commitment? Why not test the waters on a trial basis. Pay by the hour for a limited engagement, then reevaluate after the trial period and decide if my services are right for your business. During this time, I’ll work closely with you to demonstrate the value I can bring to your business while keeping your costs to a minimum.
Still unsure of the best approach for your business? Reach out and tell me what you’re looking for. Let’s have a discussion and figure out a plan that works specifically for your needs.
