Marketing
Marketing is an expansive discipline in a shifting landscaping driven forward by rapid technological advancement. Gone are the days where marketing departments can just follow established formulas on inflated budgets. The true path to sustainable success is a scientific philosophy, heavily reliant on data, that can keep pace in an unpredictable and dynamic modern environment.
Approach
Creativity and agility are paramount as I work with your team to develop your unique cross-functional growth strategy. Continuous improvement is the ethos behind my mission to drive tangible results for your business and I utilize a mix of channels and tactics to get there. With a strong focus on ROI, I develop a resource-efficient plan specifically tailored to your business model.
I start with your audience, defining your customers and target market. From there, with an established value proposition, we can evaluate your foothold in the marketing and how your product resonates with said audience. This foundation lays the path to growth and scale where we can identify the channels and activities that give you the best chance of traction with minimal input. Once prioritized, we run a select few of these campaigns at smaller scales to quickly understand what works. From there you’ll be nimble enough iterate if necessary before scaling up or pivot and move on to other campaigns in the backlog.
While thorough, the most important feature of this process is to learn while moving quickly. It’s an experimental approach that relies on rapid iteration. The process is adaptable and should remain agile as you scale, becoming an iterative cycle allowing you to pivot and grow quickly based on real-time data and feedback. It’s a proven methodology to thrive in today’s competitive landscape.
Services
GTM Strategy & Execution
Combining Sales and Marketing into one comprehensive Go-to-Market strategy that I can take all the way through to execution. From acquisition TOF to conversion and retention, I identify which channels to target as well as how to iterate, optimize, and scale activities.
Campaign Management
Engage your audience, nurture leads, and drive repeat business. With a solution to project manage the changing lineup of marketing activities you can stay on top of your agile growth strategy across even in a fluid landscape of evolving marketing channels.
Marketing Automation
Personalization is a crucial element of successful marketing campaigns. When you’re operating in numerous channels across multiple segments, it can be untenable to manage. Let me build automated workflows that allow you to execute effective campaigns at scale.
Marketing Technology
Design, refine, implement, or maintain. I can build your marketing ecosystem from the ground up or make improvements to your existing stack. Ensure your marketing tools are deeply integrated with the rest of your systems. From CRM to email marketing and everything in between.
Conversion Optimization
Optimize every step of the funnel to maximize conversions. Identify friction points so you know where to focus for the the largest ROI. Turn visitors into paying users and build a strong pipeline of returning customers, all while reducing your customer acquisition cost (CAC).
Tracking and Reporting
Track and analyze key performance metrics to measure the success of your campaigns, identify areas for improvement, and optimize your marketing efforts for maximum impact. Using SQL, Python, Tableau, Google Analytics, Mixpanel, or any other tool in your ecosystem.
Marketing is an enormous universe and too often growth remains an elusive outcome of all that effort. Take your business to the next level with innovative marketing solutions that scale . Questions on cost? Explore pricing options or schedule an introductory conversation.
